Our Story


We're a dad & daughter duo on a mission to change the health and happiness game in South Africa.

Jodi (@whealthyguru) is a Health Coach who has been on a transformational wellness journey of her own and is passionate about creating healthier and happier human beings, especially during the challenging times that the world is currently facing. She brought her dad, Mike, on board knowing that they'd make the perfect business pair - just like all our delicious oat flavour duos. 

Our overall mission is to help you meet the healthiest version of yourself in body and mind by bringing you ready-to-eat nutritious breakfasts that are tasty, packed with superfoods and waiting for you in your fridge when you wake up. Ultimately we want to bring you calmer mornings and therefore a happier, healthier you.

We cold-soak oats in dairy-free mylk to make a pudding-like, fresh and healthy breakfast. Our ready-to-eat oat pots have been carefully designed to combine the best superfood ingredients into 5 delicious flavours, giving you and your family a simple yet functional breakfast that’s convenient, fresh and rich in flavour.

We believe that real food is medicine, which is why we’re all about keeping it real. There’s no heat pasteurisation, no preservatives and no artificial flavours or colours. 

Less is more, and we pride ourselves on using fewer ingredients with more nutrients. All our products are vegan, gluten free, dairy free and high in fibre.